Operations¹
Q1 2026Key Earnings Driver
GPU Cloud Baidu General Business revenue increased 2% year over year to RMB26.0B. with Online Marketing Services declining 22% to RMB12.6 billion, while Others revenue increased 42% to RMB13.4 billion and GPU Cloud revenue within Others increased 184%. iQIYI revenue declined 14% to RMB6.2B.
Key Operating Metrics²
METRIC
STATUS
Baidu General Business↑ 2%
Online Marketing Services↓ 22%
🟡 Watch
Others↑ 42%
GPU Cloud↑ 184%
🟢 Scaling
iQIYI↓ 13%
Membership Services↓ 5%
🟡 Watch
Online Advertising Services↓ 7%
🟡 Watch
Content Distribution↓ 43%
🟡 Watch
Other Revenues↓ 49%
🟡 Watch
Operations¹: Total revenue is after inter-segment elimination. Division revenue percentages are before inter-segment elimination.
Key Operating Metrics²: Core operating metrics relevant to revenue, sourced from website and/or SEC filings for Q, with status based on reported data.