Baidu (NASDAQ: BIDU) — Q2 2026 Post Earnings

Post earnings note company quarterly analysis

Operations

Q2 2026
Q2 Revenue ↓ 4.21% YoY ¥31.33B
Divisions
Baidu General Business 80.0%
iQIYI 20.0%

Key Earnings Driver

GPU Cloud Baidu General Business revenue declined 4% year over year to RMB25.2 billion, with Online Marketing Services declining 19% to RMB13.1 billion, while Others revenue increased 21% to RMB12.1 billion and GPU Cloud revenue within Others increased 283%. iQIYI revenue declined 5% to RMB6.3 billion.

Key Operating Metrics²

METRIC

STATUS

Baidu General Business↓ 4%

Online Marketing Services↓ 19%

🟡 Watch

Others↑ 21%

GPU Cloud↑ 283%

🟢 Scaling

iQIYI↓ 5%

Membership Services↓ 2%

🟡 Watch

Online Advertising Services↓ 2%

🟡 Watch

Content Distribution↑ 56%

Other Revenues↓ 58%

🟡 Watch

Key Operating Metrics²: Core operating metrics relevant to revenue, sourced from website and/or SEC filings for Q, with status based on reported data.

Baidu (NASDAQ: BIDU) — Q2 2026 Pre Earnings

Pre earnings note company quarterly analysis

Operations¹

Q1 2026
Q1 Revenue ↓ 1.16% YoY ¥32.08B
Divisions
Baidu General Business 80.7%
iQIYI 19.3%

Key Earnings Driver

GPU Cloud Baidu General Business revenue increased 2% year over year to RMB26.0B. with Online Marketing Services declining 22% to RMB12.6 billion, while Others revenue increased 42% to RMB13.4 billion and GPU Cloud revenue within Others increased 184%. iQIYI revenue declined 14% to RMB6.2B.

Key Operating Metrics²

METRIC

STATUS

Baidu General Business↑ 2%

Online Marketing Services↓ 22%

🟡 Watch

Others↑ 42%

GPU Cloud↑ 184%

🟢 Scaling

iQIYI↓ 13%

Membership Services↓ 5%

🟡 Watch

Online Advertising Services↓ 7%

🟡 Watch

Content Distribution↓ 43%

🟡 Watch

Other Revenues↓ 49%

🟡 Watch

Operations¹: Total revenue is after inter-segment elimination. Division revenue percentages are before inter-segment elimination.

Key Operating Metrics²: Core operating metrics relevant to revenue, sourced from website and/or SEC filings for Q, with status based on reported data.