Operations¹
Q2 2026Key Earnings Driver
GPU Cloud Baidu General Business revenue declined 4% year over year to RMB25.2 billion, with Online Marketing Services declining 19% to RMB13.1 billion, while Others revenue increased 21% to RMB12.1 billion and GPU Cloud revenue within Others increased 283%. iQIYI revenue declined 5% to RMB6.3 billion.
Key Operating Metrics²
METRIC
STATUS
Baidu General Business↓ 4.0%
Online Marketing Services↓ 19.0%
🟡 Watch
Others↑ 21.0%
GPU Cloud↑ 283.0%
🟢 Scaling
iQIYI↓ 5.0%
Membership Services↓ 2.0%
🟡 Watch
Online Advertising Services↓ 2.0%
🟡 Watch
Content Distribution↑ 56.0%
Other↓ 58.0%
🟡 Watch
Operations¹: Total revenue is after inter-segment elimination. Division revenue percentages are before inter-segment elimination.
Key Operating Metrics²: Core operating metrics relevant to revenue, sourced from website and/or SEC filings for Q, with status based on reported data.