FINANCE NOTE

Baidu (NASDAQ: BIDU) — Q2 2026 Post Earnings

Operations

Q2 2026
Q2 Revenue ↓ 4.21% YoY ¥31.33B
Divisions
Baidu General Business 80.0%
iQIYI 20.0%

Key Earnings Driver

GPU Cloud Baidu General Business revenue declined 4% year over year to RMB25.2 billion, with Online Marketing Services declining 19% to RMB13.1 billion, while Others revenue increased 21% to RMB12.1 billion and GPU Cloud revenue within Others increased 283%. iQIYI revenue declined 5% to RMB6.3 billion.

Key Operating Metrics²

METRIC

STATUS

Baidu General Business↓ 4%

Online Marketing Services↓ 19%

🟡 Watch

Others↑ 21%

GPU Cloud↑ 283%

🟢 Scaling

iQIYI↓ 5%

Membership Services↓ 2%

🟡 Watch

Online Advertising Services↓ 2%

🟡 Watch

Content Distribution↑ 56%

Other Revenues↓ 58%

🟡 Watch

Key Operating Metrics²: Core operating metrics relevant to revenue, sourced from Baidu website and/or SEC filings for Q2, with status based on reported data.