Operations¹
Q1 2026Key Earnings Driver
GPU Cloud Baidu General Business revenue increased 2% year over year to RMB26.0B. with Online Marketing Services declining 22% to RMB12.6 billion, while Others revenue increased 42% to RMB13.4 billion and GPU Cloud revenue within Others increased 184%. iQIYI revenue declined 14% to RMB6.2B.
Key Operating Metrics²
METRIC
STATUS
Baidu General Business↑ 2.0%
Online Marketing Services↓ 22.0%
🟡 Watch
Others↑ 42.0%
GPU Cloud↑ 184.0%
🟢 Scaling
iQIYI↓ 13.0%
Membership Services↓ 5.0%
🟡 Watch
Online Advertising Services↓ 7.0%
🟡 Watch
Content Distribution↓ 43.0%
🟡 Watch
Other↓ 49.0%
🟡 Watch
Operations¹: Total revenue is after inter-segment elimination. Division revenue percentages are before inter-segment elimination.
Key Operating Metrics²: Core operating metrics relevant to revenue, sourced from Baidu website and/or SEC filings for Q1, with status based on reported data.